Terms of Use

Last Updated: October 16, 2025

1. Acceptance of Terms

Welcome to EOCEL. By accessing or using our website www.eocel.com (the "Site"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, please do not use the Site.

These Terms constitute a legally binding agreement between you and EOCEL ("we," "our," or "us"). We reserve the right to modify these Terms at any time, and your continued use of the Site after changes are posted constitutes acceptance of the modified Terms.

2. Description of Services

EOCEL provides information about our science-first luxury skincare products, brands, and research. The Site serves as an informational platform and links to our e-commerce store (marselkei.com) for product purchases.

We reserve the right to modify, suspend, or discontinue any aspect of the Site at any time without notice.

3. User Eligibility

You must be at least 18 years of age to use this Site. By using the Site, you represent and warrant that you are of legal age to form a binding contract and meet all eligibility requirements.

If you are using the Site on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

4. Acceptable Use

4.1 Permitted Use

You may use the Site for lawful purposes only, including:

  • Browsing product information and content
  • Learning about our science and research
  • Contacting us with inquiries
  • Accessing our journal and educational resources

4.2 Prohibited Conduct

You agree NOT to:

  • Violate any applicable laws or regulations
  • Infringe upon intellectual property rights
  • Transmit harmful code (viruses, malware, etc.)
  • Attempt to gain unauthorized access to our systems
  • Scrape, crawl, or harvest content without permission
  • Interfere with the Site's operation or other users' access
  • Impersonate any person or entity
  • Use the Site for fraudulent purposes
  • Post or transmit offensive, defamatory, or inappropriate content
  • Engage in any activity that could harm our reputation or business

5. Intellectual Property Rights

5.1 Our Content

All content on the Site, including but not limited to text, graphics, logos, images, videos, software, and compilation thereof (collectively, "Content"), is the property of EOCEL or its licensors and is protected by copyright, trademark, patent, and other intellectual property laws.

5.2 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site and Content for personal, non-commercial purposes. This license does not include:

  • The right to reproduce, distribute, or publicly display Content
  • The right to modify or create derivative works
  • The right to use Content for commercial purposes
  • Any right to download or store Content (except caching)

5.3 Trademarks

EOCEL, Marsel Kei, and other marks displayed on the Site are our trademarks or those of our partners. You may not use these marks without our prior written permission.

6. User-Generated Content

6.1 Submissions

If you submit content to the Site (reviews, comments, inquiries, etc.), you grant us a worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, modify, adapt, publish, and display such content.

6.2 Representations

By submitting content, you represent that:

  • You own or have the right to submit the content
  • The content does not violate any laws or third-party rights
  • The content is accurate and not misleading
  • The content does not contain harmful code or malicious content

6.3 Monitoring and Removal

We reserve the right (but have no obligation) to monitor, edit, or remove any user-generated content that violates these Terms or is otherwise objectionable.

7. Third-Party Links and Services

The Site may contain links to third-party websites and services (including our Marsel Kei store at marselkei.com). We are not responsible for:

  • The content, accuracy, or opinions expressed on third-party sites
  • The privacy practices of third-party services
  • Any damages arising from your use of third-party services

Your interactions with third parties are solely between you and the third party. We encourage you to review their terms and privacy policies.

8. Disclaimer of Warranties

THE SITE AND CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability or fitness for a particular purpose
  • Warranties that the Site will be uninterrupted, error-free, or secure
  • Warranties regarding the accuracy or reliability of Content
  • Warranties that defects will be corrected

We do not warrant that the Site is free from viruses or other harmful components. You are responsible for implementing safeguards to protect your data and systems.

Medical Disclaimer: Information on the Site is for educational purposes only and is not intended as medical advice. Consult a healthcare professional for medical concerns. Our products are cosmetics and are not intended to diagnose, treat, cure, or prevent any disease.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, EOCEL AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND PARTNERS SHALL NOT BE LIABLE FOR:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, revenue, data, or use
  • Business interruption or loss of goodwill
  • Damages arising from your use or inability to use the Site
  • Damages resulting from unauthorized access to your data
  • Damages arising from third-party content or conduct

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS SHALL NOT EXCEED $100 USD.

Some jurisdictions do not allow limitations on implied warranties or exclusions of liability, so the above limitations may not apply to you.

10. Indemnification

You agree to indemnify, defend, and hold harmless EOCEL and its officers, directors, employees, agents, licensors, and partners from any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorney fees) arising from:

  • Your use or misuse of the Site
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Your user-generated content
  • Your violation of applicable laws

11. Product Information and Adverse Events

11.1 Product Information

While we strive to provide accurate product information, we do not warrant that descriptions, images, or other content is complete, reliable, current, or error-free. Product packaging may differ from images shown on the Site.

11.2 Adverse Event Reporting (MoCRA Compliance)

If you experience a serious adverse event related to our cosmetic products, please report it immediately:

We are required by the FDA Modernization of Cosmetics Regulation Act (MoCRA) to report serious adverse events. A "serious adverse event" means an adverse event that results in death, hospitalization, significant disability, congenital anomaly, or requires medical intervention to prevent permanent impairment or damage.

12. Privacy

Your use of the Site is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy to understand how we collect, use, and protect your personal information.

13. Governing Law and Dispute Resolution

13.1 Governing Law

These Terms are governed by and construed in accordance with the laws of [JURISDICTION], without regard to its conflict of law principles.

13.2 Dispute Resolution

Any dispute arising from these Terms or the Site shall be resolved through:

  1. Informal Negotiation: Contact us to resolve the dispute informally within 30 days
  2. Mediation: If informal negotiation fails, disputes shall be submitted to mediation
  3. Arbitration: If mediation fails, disputes shall be resolved by binding arbitration under [ARBITRATION RULES]

13.3 Class Action Waiver

YOU AGREE TO RESOLVE DISPUTES ON AN INDIVIDUAL BASIS ONLY. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION OR CLASS ARBITRATION.

13.4 Jurisdiction and Venue

If litigation is necessary, you consent to the exclusive jurisdiction and venue of courts located in [JURISDICTION].

14. Termination

We may suspend or terminate your access to the Site at any time, with or without cause, with or without notice. Upon termination:

  • Your right to use the Site immediately ceases
  • Provisions that should survive termination remain in effect (indemnification, limitations, etc.)

15. Miscellaneous

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and EOCEL regarding the Site and supersede all prior agreements.

15.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

15.4 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms at any time without notice.

15.5 Force Majeure

We are not liable for any failure to perform due to circumstances beyond our reasonable control (natural disasters, war, strikes, etc.).

16. Contact Information

If you have questions about these Terms, please contact us:

EOCEL

Email: legal@eocel.com

Phone:

Address:

BY USING THIS SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF USE.